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B Green Signs Agreement With Telebrands 'As Seen on TV' to Market and License VibeAway(R)
A.J. Khubani, CEO of Telebrands Corp., Commented: "Given the Successful Track Record of the VibeAway(R) Product, and How Well It Responds to TV, Impulse, and Retail Display, We Are Confident About the Program Going Well Into the Test. Our Interests Are to Make the VibeAway(R) Product One of Our Multi-Million Unit Sellers" MATAWAN, NJ, Aug 19, 2011 (MARKETWIRE via COMTEX) -- B GREEN INNOVATIONS, Inc. (OTCBB: BGNN) announced today that it has signed an agreement with Telebrands "As Seen on TV" to market and license its VibeAway(R) product. "Telebrands As Seen on TV," established in 1983, is a full service marketing corporation complete with its own creative staff to create infomercials that often lead to widespread retail distribution in chain drug stores, mass merchandise, and specialty stores. Examples of retailers that carry Telebrands products include Wal-Mart Stores, Target Stores, Walgreen, CVS, and Bed Bath and Beyond. Today, the company markets some of the country's top direct response television products -- including the PedEgg, GoDuster, PediPaws, and others -- and includes the Telebrands Invention Channel, which can be seen on television, the Internet and retail shelves, as well as catalogs and print advertisements in more than 40 countries around the world. Telebrands has the ability to move millions of units through its proven combination of television and retail promotions. "We believe that the VibeAway(R) product is appealing to Telebrands because it has been proven to appeal to consumers," said Jerry Mahoney, CEO of B Green. "We entered into this agreement because we believe that the consumer appeal of the VibeAway(R) and Telebrands' ability to promote products is truly a winning combination." Telebrands is currently testing a variety of creative approaches to structure the correct sales message. If a successful test is executed by Telebrands, the VibeAway(R) product could begin a mass advertising campaign late in 2011 |
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