INCA DESIGNS INC. ( Pinksheets:IDGI )

[mickymoose99]

.Inca Designs Featured in Industry's Most Prized Publication, the 2011 Sports Illustrated Swimsuit Issue
South Beach Based INCA Makes Its Eagerly Awaited Return to Sports Illustrated


Share
retweet
EmailPrint..Press Release Source: Inca Designs On Tuesday February 15, 2011, 4:01 pm EST
MIAMI, FL--(Marketwire - 02/15/11) - INCA DESIGNS INC. (Pinksheets:IDGI - News) continues to make international waves both in the beaches and in the media with its 2011 Resort Collection. INCA is thrilled to announce its inclusion in this year's coveted Sports Illustrated ("SI") Swimsuit Edition, as well as in its online version and additional promotional videos. The most prestigious and eagerly anticipated publication in the industry, Sports Illustrated Swimsuit Issue hit newsstands today.

Inca's Gabrielle bikini is featured on page 120, and is worn by the stunning, world-famous supermodel Julie Henderson. Additionally, Inca is featured online at Breaking news, real-time scores and daily analysis from Sports Illustrated – SI.com.

With more than 66 million readers exposed to the print version, SI.com and other multimedia channels, Sports Illustrated's Swimsuit issue receives the largest circulation of any magazine in the world. "Appearing in Sports Illustrated is the most sought-after acknowledgment in our industry," says INCA's CEO and Designer Stacy Josloff. "Considering the number of suits they receive from such a vast number of designers, the chances of any brand's product being included is rare. Our appearance in SI puts INCA in the top echelon of the swimwear industry," she continues.

Behind all the most beautiful models in the world, the Sports Illustrated Swimsuit issue is a catalog of 'who's who' in the swimwear design marketplace. According to SI, the fashion closet holds roughly 25,000 swimsuits for the editors to choose from. With an estimated 22 million female readers using the issue as a shopping guide each year, being featured directly correlates to an increase in a designer's business. Sports Illustrated successfully serves as a platform to upstart companies and has helped them become multi-million dollar businesses in a relatively short period of time.

INCA is eager to share that they have already begun receiving orders for suits in this year's issue. "We, at INCA, are excited for the anticipated influx of purchase orders from individuals and retail stores for our current collection. More and more consumers and retailers use the SI swimsuit issue as a shopping guide for the spring and summer seasons," says Josloff. "Sports Illustrated serves as a continual source of new business, and the issue will remain in newsstands for an entire year," added Josloff.

Regarding INCA's appearance and its effect on the company's financials, Josloff states "the anticipated increase in wholesale orders should lead to both top and bottom line earnings, and greatly increase value to INCA's shareholders. I am extremely excited for INCA's future and growing INCA into an international household name."

ABOUT INCA DESIGNS:
Inca Designs Inc. designs, sources and sells high fashion designer swimwear, resort wear and accessories for the wholesale and retail markets under the brand name Inca. The Company has also expanded its apparel lines to include children's fashion with Inca Girl launched in 2005, and is planning a new line of home accessories. This Miami-based swim and resort wear designer currently markets its apparel through several retail boutiques and specialty including Ritz-Carlton, Swimwear Boutique, Beloved Star, 25 Park, and on e-commerce powerhouses such as shopbop.com and others. Inca branded apparel is sold in US, Europe, Asia, and the Caribbean. Additionally, Inca is now represented by Salon-9, the wholesale buyer showroom started by Red Carter, in Los Angeles and New York.

The Inca brand was launched in 2000, originally inspired by Peruvian art and culture. Stacy Josloff, Inca designer and CEO, created a line of swimwear that incorporated bright colors, intricate detailing and exotic textiles. The line enjoyed immediate success and gained strong visibility when Hollywood celebrities such as Kelly Ripa, Brooke Shields, Molly Simms, Denise Richards and Swimsuit Supermodel Marissa Miller became early patrons. Inca Designs Inc has previously appeared in magazines such as Cosmopolitan, Vogue, Glamour, US Magazine, Runway, People, WWD, and on national television's Good Morning America, the NBC's Today show, and has also appeared on local NBC and CBS affiliates

[ddblock808]

INCA Designs Significantly Improves Profitability by Shifting Its Focus to the Wholesale Swimsuit and Resort Wear Markets

Press Release Source: Inca Designs On Tuesday February 22, 2011, 9:30 am EST
MIAMI, FL--(Marketwire - 02/22/11) - INCA DESIGNS INC. (Pinksheets:IDGI - News), a leading designer and manufacturer of high fashion designer swimwear, resort wear and accessories has completed the transition of its business plan to focus on the wholesale market and abandon its brick and mortar operation.

"INCA's strategic decision to close its retail operations is twofold," stated Stacy Josloff, INCA's CEO and designer. "First, the uncertainty pending the Gansevoort's bankruptcy and foreclosure made INCA's retail sales unpredictable. Our market became undefined and remaining at the Gansevoort would have become a financial burden. Second, focusing on wholesale allows INCA to vastly improve its profit margins by eliminating the considerable overhead associated with retail, including rent, utilities, salaries, and other administrative expenses. These expenses would approach $1 million in 2011. By solely focusing on wholesale and eliminating close to $1 million in expenses, we will be able to significantly improve our gross profit margins, which have historically been 60-70 percent for our wholesale operations."

"This decision to focus on wholesale is already paying off for us," continued Josloff. "We are already seeing our income statements vastly improve. Our recent appearance in the 2011 Sports Illustrated Swimsuit edition will only help to increase sales and reach our highest levels of economies of scale."

"Our Company is always looking to the future. The response to our new product lines has been overwhelmingly positive, and I am thrilled with our decision to really focus on increased sales and profitability. I look forward to continuing to raise the bar on how we excite our customers and deliver returns for our shareholders. I have no doubt we will be gaining substantial and profitable market share around the world," Josloff added.

ABOUT INCA DESIGNS:

Inca Designs Inc. designs, sources and sells high fashion designer swimwear, resort wear and accessories for the wholesale and retail markets under the brand name Inca. The Company has also expanded its apparel lines to include children's fashion with Inca Girl launched in 2005, and is planning a new line of home accessories. This Miami-based swim and resort wear designer currently markets its apparel through several retail boutiques and specialty including Ritz-Carlton, Swimwear Boutique, Beloved Star, 25 Park, and on e-commerce powerhouses such as shopbop.com and others. Inca branded apparel is sold in US, Europe, Asia, and the Caribbean. Additionally, Inca is now represented by Salon-9, the wholesale buyer showroom started by Red Carter, in Los Angeles and New York.

The Inca brand was launched in 2000, originally inspired by Peruvian art and culture. Stacy Josloff, Inca designer and CEO, created a line of swimwear that incorporated bright colors, intricate detailing and exotic textiles. The line enjoyed immediate success and gained strong visibility when Hollywood celebrities such as Kelly Ripa, Brooke Shields, Molly Simms, Denise Richards and Swimsuit Supermodel Marissa Miller became early patrons. Inca Designs Inc has previously appeared in magazines such as Cosmopolitan, Vogue, Glamour, US Magazine, Runway, People, WWD, and on national television's Good Morning America, the NBC's Today show, and has also appeared on local NBC and CBS affiliates.