AGIJ Axia Group Inc.

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2/3 - Forward Guidance

Press Release Source: Axia Group Inc. On Thursday February 3, 2011, 8:03 am EST
OTTAWA, ONTARIO--(Marketwire - 02/03/11) - Axia Group Inc.'s (PINK SHEETS:AGIJ - News) (Axia Group, Inc.) and www.collagenna-usa.com further to the company news release of October 15, 2010 CEO Michael Arnkvarn informs Axia Group shareholders on the latest developments pertaining to the company activities and forward guidance.

Axia Group, Inc. (AGIJ) has completed the purchase of Collagenna Skin Care Products and a new management team has been put in place. The Axia CEO, Michael Arnkvarn stated, "The last few months have been quite productive for our company. Focus has been put on some new product development as well as exploring new business options. Negotiations are ongoing with several potential new business partners, with the goal of maximizing market opportunities as well as increasing revenues. We continue to develop our business model and our updated website Home Page reflects our vision."

Our speciality in the market place is 'collagen stimulation' by topical means and by the use of internal supplements. Simply put, a wrinkle represents a lack of collagen, while the aging process is a complex process, and our products are designed to address this issue and give optimum results.

In other news, the company is using this opportunity to address its silence since the last news release in mid October 2010. Since that last news release our internal audit discovered certain irregularities regarding a major block of shares which were issued by the outgoing ex management team. The current AGIJ management is pleased to report that the involvement of its corporate litigation barrister resolved in the return of the majority of this unauthorized issuance.

With this overhang now behind AGIJ the company intends to resume its regular day to day updates and communications with its followers on a timely basis.

Michael Arnkvarn concluded "These are exciting times for Collagenna. Our revenues have shown a steady healthy growth and as we continue to introduce our concept to a variety of different market place customers which include beauty salons, Aestheticians, laser clinics, chiropractors as well as some medical doctors we see a bright future for Collagenna and AGIG alike. Shortly we will address our China UK and USA business relations and other exciting developments within AGIJ".

More updates will be furnished by the company shortly and frequently.

2/4 Swiss Distribution

Press Release Source: Axia Group Inc. On Friday February 4, 2011, 3:50 pm EST
OTTAWA, ONTARIO--(Marketwire - 02/04/11) - Axia Group (PINK SHEETS:AGIJ - News) (http://www.axiagroup.com/) Collagenna Skin Care Products/Melem Secret has renewed its exclusive distribution agreement with Alphaderm Body and Wellness of Switzerland.

Alphaderm Body and Wellness is a Swiss Company which has developed a line of Body Products which are geared to help reduce cellulite. Anti Cellulite Forschung für Ihre Schönheit - Alphaderm Body & Wellness These products are widely distributed through specialized skin care clinics throughout Switzerland.

CEO Michael Arnkvarn stated, "Alphaderm has successfully introduced our product line to several major accounts. They have presented our line at a major professional beauty trade show in Bern and our line will also be featured shortly in the Swiss magazine Beauty Forum Alphaderm's CEO, Irene Grimm has done an excellent job in promoting our product line and we will continue developing the Swiss market with her. We are also discussing the possibility of future product development for the body which would include the use of our Marine Collagen and Peptide technology. We will inform investors of the developments as it becomes available.`

Collagenna Skin Care Products will continue market the Alphaderm cellulite reducing cream 'Bodyformer' to its clients in Canada, USA as well as through its International distributors.

More details will follow shortly, and on a timely basis.

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.Axia Group (PINK SHEETS: AGIJ) Collagenna Skin Care New Products Launch

Press Release Source: Axia Group Inc. On Monday February 7, 2011, 3:45 pm
OTTAWA, ONTARIO--(Marketwire - 02/07/11) - Axia Group (PINK SHEETS:AGIJ - News) (http://www.axiagroup.com/) Collagenna Skin Care Products/Melem Secret introduces recently soft launched two new and unique products.

The two new Hydration Creams are Day and Night version. Michael Arnkvarn, AGIJ CEO states "Skin hydration is such an essential requirement, especially during the winter months and we needed to address this issue. We formulated 2 fantastic Collagen based moisturizers which are Olive oil based, contain 2 of the most advanced skin hydration technologies available and we incorporated a new, all natural, plant based preservative. This is a different approach to our product line as our previous moisturizers were more therapeutic in nature without the primary hydrating function. In response to feedback from our clients, we felt we needed to address the issue of hydration and the initial results have been fantastic. I feel that we have greatly improved our line and we are better positioned to offer a pure retail package."

Collagenna Skin Care Products specializes in Anti-aging products with an emphasis on Collagen stimulation both topically and internally. The company sells its products mainly through specialized skin care clinics through its every expanding network of distribution partners.

It is estimated that the European cosmeceuticals market will be worth more than $4 billion in 2009. In Europe, France and Germany follow behind the U.S. in their demand for drug-based beauty products, with sales turnover of nourishers/anti-aging products in 2007 at $1.2 billion and $1.1 billion, respectively (Kline Group, 2010).

In the U.S., the cosmeceutical market was worth $16 billion and forecasts for 2012 put the market at $21 billion (Packaged Facts, 2010).

More details and updates will be provided shortly and on a timely basis.

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Axia Group (PINK SHEETS: AGIJ) Collagenna Skin Care Introduces New Professional Product

Press Release Source: Axia Group Inc. On Wednesday February 23, 2011, 3:45 pm EST
OTTAWA, ONTARIO--(Marketwire - 02/23/11) - Axia Group (PINK SHEETS:AGIJ - News) (Axia Group, Inc.) Collagenna Skin Care Products/Melem Secret recently introduced a new Professional Strength Peptide Serum.

The new Professional Strength Peptide with Hyaluronic Acid is designed to be used by professional skin care professionals during their patient treatments. Michael Arnkvarn, AGIJ CEO states: "We have produced a much stronger version of our original Peptide Serum which is very beneficial in all of the major Skin care protocols used by professionals such as glycolic peels, laser, micro current, microderma abrasion, LED therapy etc. This product helps calm the skin down, accelerates skin rejuvenation, lessens wrinkles and stimulates one's collagen production. Our professional clients have experienced great results and are very excited about this product. As one of our client's stated: "this product gives us the 'WOW!' factor that we were looking for."

"The Professional Peptide Serum contains 40% peptide concentration with hyaluronic acid and is incorporated in our proprietary delivery system which allow the peptides to penetrate the skin and be delivered to the desired layers.

"We are continuing to develop products which will allow us to set ourselves apart from our competitors and this product is another essential item to further develop our comprehensive marketing strategy."

Collagenna Skin Care Products specializes in anti-aging products with an emphasis on collagen stimulation both topically and internally. The company sells its products mainly through specialized skin care clinics through its ever-expanding network of distribution partners.

In the U.S., the cosmeceutical market was worth $16 billion and forecasts for 2012 put the market at $21 billion (Packaged Facts, 2010).

More details and updates will be provided shortly and on a timely basis.

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Collagenna (AGIJ) Receives Positive Test Results on New Professional Product

Press Release Source: Axia Group Inc. On Monday March 14, 2011, 3:45 pm EDT
OTTAWA, ONTARIO--(Marketwire - 03/14/11) - Axia Group (PINK SHEETS:AGIJ - News) (Axia Group, Inc.) Collagenna Skin Care Products new Professional Peptide Serum was tested by one of its US partners, The Texas Beauty Institute (TBI) Texas Beauty Institute Research of non-invasive cosmetic recovery with positive results.

The Texas beauty Institute has completed an observational study on the Collagenna 40% Professional Peptide formula with 10 aesthetic patients using only non-invasive techniques. The purpose of the study was to determine whether the formula would provide further improvement on candidates who: a.) were early in their non-invasive treatment regiment, and b.) had completed their initial series of microcurrent treatments and were on a maintenance schedule.

Candidates:

Group A: 5 early candidates ages ranged from 36 to 66,

Group B: 5 maintenance schedule candidates ranged from 42 to 64,

Due to the potency of the formula, TBI's preferred application was infusion methodologies iontophoresis or sonophoresis after preparation with TBI's proprietary MCR Conduction Gel™.

Results:

All 10 candidates obtained a "softening" of features, however the most dramatic results were observed with candidates with more pronounced wrinkles - typically the older patients in both groups. Of significant note were 3 patients from Group B that had received at least 10 microcurrent treatments previously and considered to have reached a "plateau" of improvement. In these 3 candidates additional improvement was noted in the overall skin tone, reduction of wrinkles and most notable an overall softening of features. As an adjunct with Group A candidates, the improvements were acceptable but less dramatic.

As a result of these observations, TBI will introduce a new infusion peptide protocol to accompany TBI's proprietary Elastin Infusion Therapy.

TBI President Nelson Thibodeaux said, "TBI looks forward to introducing the US market to this additional innovative, non-invasive, effective treatment protocol. We know our professional skin care market will appreciate this new significant anti-aging resource for their clients and patients. We look forward to continuing innovative development of products and protocols with Collagenna."

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Collagenna (AGIJ) Establishes Canadian Sales Team

OTTAWA, ONTARIO, Mar 17, 2011 (MARKETWIRE via COMTEX) -- Axia Group Inc. (PINK SHEETS: AGIJ) (Axia Group, Inc.) subsidiary Collagenna Skin Care Products Home Page is pleased to announce that it has begun an intensive campaign to market its business concept called the 'Collagenna Revenue Generator Program' across Canada.
AGIJ's strategy is to establish business relationships with prospective candidates across Canada by incorporating the concept of microcurrent in combination with its product line. Once this concept will be in place, maximizing the exposure for Collagenna's array of products, the company will use the same approach to entice and accumulate customers in the United States. The company's goal over the next year is to establish 40 new business concepts across Canada, which it expects to increase revenues by $1.2 million.

"We have great products with proven results that we know more consumers will be interested in learning about and using," says AGIJ CEO Michael Arnkvarn. "Collagenna has established solid relationships with skin care clinics that sell our line to appreciative customers but we feel that we have even more to offer. Our product line gives superior results when used properly and by developing this business model, we will also increase our product sales substantially. We have sold one opportunity this week in Toronto and we will be doing our training with the client in the beginning of April.

"By putting more of an emphasis on this concept, we believe we can create a winning formula for success that will significantly enhance corporate market share, revenues and profits, and make the company more attractive for both existing shareholders and potential new investors."

The company is marketing the new concept in many different ways including direct sales by its existing sales reps, email campaigns, telemarketing, local print ads, internet sites among others and it will also attend 2 franchise/business opportunity shows with the first being in Toronto on April 30, May 1 2011. Collagenna has also created a selling website HOME for potential clients.

Collagenna specializes in anti-aging products, with an emphasis on collagen stimulation. The company primarily sells its products through specialized skin care clinics, beauty salons, aestheticians and doctors. The company also has an expanding network of international distribution partners.

Collagenna will keep its followers updated on its sales strategy as well as on all new products and their development, business initiatives and corporate news.

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Axia Group's (AGIJ) Collagenna Skin Care Products Under Evaluation by National U.S. Retail Chain



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Press Release Source: Axia Group Inc. On Friday March 18, 2011, 3:45 pm EDT
OTTAWA, ONTARIO--(Marketwire - 03/18/11) - Axia Group (PINK SHEETS:AGIJ - News) (Axia Group, Inc.) Collagenna Skin Care Products/Melem Secret is pleased to announce that two of its products are under evaluation by a major national American retail chain.

Collagenna recently introduced two new Marine Collagen Hydration Creams which incorporate the latest new hydration technology along with a new all-natural preservative. These two products have been well-received in the marketplace and are under evaluation by a national chain of United States-based stores.

AGIJ CEO Michael Arnkvarn states:

"We have talked to other retailers in the past and they have always found our line a little too complicated for a pure retail environment. However, our two new collagen hydrating creams are an attractive selling item and will sell well in a retail environment. We have been able to meet critical price points that should allow an attractive selling price. We are confident that our proposal will be accepted and the sales volume that this deal can generate could be more than substantial.

"As a company, we are very motivated to close this deal. We have discussed this project with our suppliers and everything is in place, should we need to increase our monthly production orders. Our agent in Ohio expects a response from his retailer contact shortly. We will keep shareholders informed of any development regarding marketing of this unique product line."

Collagenna specializes in anti-aging products, with an emphasis on collagen stimulation. The company primarily sells its products through specialized skin care clinics, beauty salons, aestheticians and doctors. The company also has an expanding network of international distribution partners.

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Axia Group's (AGIJ) Collagenna Skin Care Products Harvest Interest in China

Press Release Source: Axia Group Inc. On Tuesday March 22, 2011, 3:45 pm
OTTAWA, ONTARIO--(Marketwire - 03/22/11) - Axia Group (PINK SHEETS:AGIJ - News) (Axia Group, Inc.) subsidiary Collagenna Skin Care Products/Melem Secret is pleased to announce that it has received several promising inquiries from companies in China that are interested in distributing its anti-aging products.

China is one of the fastest growing and still untapped cosmetics markets in the world. The skin care segment is leading the way, as a wide cross-section of the country's huge population is driving diversified demand for new products. Anti-aging skin care creams, moisturizers, whitening formulations and toners have all shown impressive growth. The Chinese cosmetics industry is estimated to be valued at between $5 billion and $10 billion annually, and skin care covers more than 80 per cent of the country's cosmetics market. The skin care segment is expected to have a compound annual growth rate of 12.7 per cent in the forecast period covering 2010 to 2013.

The primary distribution channels for cosmetics in China include supermarkets, malls, online shops and direct selling. Direct selling is a growth sector, particularly in smaller cities where cheaper products and convenience makes it more effective.

AGIJ recently announced that a national American chain and two regional United States chains are evaluating its Marine Collagen Hydration Creams for sale in their stores, and these developments are progressing extremely well. The company has also launched a Canadian sales and marketing campaign and signed a marketing agreement for its products in East Africa.

Collagenna will keep its followers and investors updated on these developments, as well as on new products, initiatives and corporate news.

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Bids continued to build within the last 5 mins of the trading day, nearly doubling AGIJs volume for the day, right before the bell: Bids continued to build within the last 5 mins of the trading... on Twitpic

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Axia Group (AGIJ) Collagenna Skin Care Reaches Agreement with Toronto's Village Pharmacy and Health Food Group

OTTAWA, ONTARIO, Jul 27, 2011 (MARKETWIRE via COMTEX) -- Axia Group (PINK SHEETS: AGIJ) (http://www.axiagroup.com) Collagenna Skin Care Products is pleased to announce that is has reached an agreement with Toronto's privately owned Village Pharmacy and Health Food Group for the establishment of 3 Natural Anti-aging Clinics in their stores as well as selling the full Collagenna Skin Care line in all 5 of their Natural Food retail stores.
The Village Pharmacy and Health Food Group operate 6 retail outlets (one of the outlets is a pharmacy in a medical building) in Toronto's West End Mississauga and Brampton. The main store is the Port Credit location which sells Health Food and also has a fully operational pharmacy. 3 locations have been identified as prime locations for Collagenna's Natural Anti-aging Clinics and certain renovations are underway in order to accommodate the space requirements. The first clinic is expected to open at the Mavis Road location in Mississauga towards the end of August 2011 with the Port Credit Clinic to open shortly after. Another store situated in Brampton will offer Collagenna's services in the early fall.

Axia's CEO, Michael Arnkvarn states, "This agreement is a major step in Collagenna's new marketing strategy. Our clinics will benefit from the existing customer traffic in these retail outlets which are very related to our products and services. We plan to do onsite product promotions in the stores and promote the clinical services at the same time. At least 3 new qualified estheticians will be hired as well as a supervisor in order to coordinate our Toronto operations by the end of September 2011, we should have 5 fully functional Collagenna Company owned Natural Anti-aging Skin Care Clinics operational. This will allow our company to experience major growth and achieve our financial projections of 2012."

Collagenna Skin Care Products specializes in Anti-aging products with an emphasis on Collagen stimulation both topically and internally. The company sells its products mainly through its specialized skin care clinics through its every expanding network of distribution partners.

More details and updates will be provided shortly and on a timely basis.

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Axia Group (AGIJ:PK) Reaches Agreement for Development and Marketing of Psoriasis Products

OTTAWA, Ontario, Aug. 11, 2011 /PRNewswire via COMTEX/ -- Axia Group (Pink Sheets: AGIJ, Axia Group, Inc.) Collagenna Skin Care Products announced that is has reached an agreement with Prime Pharma, a subsidiary of the TSE publicly traded company Allegiance Equity Corporation (TSXV: ANQ.V) www.allegianceequity.com for the marketing and development of Mahonia Products which have been clinically proven to help relieve the symptoms related to psoriasis.
Prime Pharma's premier product is the Relieva cream, an over the counter psoriasis cream which has been reformulated into a more effective product. The agreement is based upon a joint venture for worldwide, non-internet marketing sales of the Mahonia extract product line, both present and future products.

Company agreement will allow Collagenna access to worldwide patents as well as new patentable technology. With Mahonia as a proven active ingredient, Prime Pharma possesses a patented extract with which the company plans to find innovative ways to help distinguish the company from the competition.

Collagenna plans to commence clinical trials to validate the preliminary testing, and hopes to publish results in the next 30 days.

The company commenced the necessary regulatory paperwork which will allow Collagenna to market Relieva in both Canada and the US. Company expects this process to take around 60 days. In the meantime we will initiate marketing efforts immediately.

An Independent report (Research and Markets) of 2004 on world-wide psoriasis prescription market concluded this market to grow at compound annual rate of 23.6% to over $3.1B worldwide by 2009. According to Global Industry Analysts Inc., Global psoriasis drugs market will exceed $ 7.3 billion dollars by 2015.

Collagenna Skin Care Products specializes in Anti-aging products with an emphasis on Collagen stimulation both topically and internally. The company sells its products mainly through its specialized skin care clinics through its ever expanding network of distribution partners.

More details and updates will be provided shortly and on a timely basis.