ZLDV to watch
Specialty and online collectibles retailer Zaldiva Inc. announced that it will begin establishing a presence on social networking sites, including Facebook, MySpace, YouTube and Twitter, according to the company.
The Fort Lauderdale, Fla.-based company expects to begin development of its social media presence immediately, which will include a blog, an interactive YouTube channel, a Facebook fan page, a MySpace business listing and a Twitter account to form the foundation of Zaldiva’s new initiative.
Zaldiva expects a great deal of customer participation and feedback. The company’s clientele spends a lot of time on the Internet anyway, so Zaldiva feels that engaging them in a dialog will be extraordinarily beneficial to the business.
Zaldiva is a specialty and online retailer of new and vintage pop culture collectibles, comic books and memorabilia. The company combines its brick-and-mortar location in Florida with an e-commerce Web site and portal, which operates in conjunction with a series of ancillary Web sites and online auctions.
Spokesperson Jeff Olweean told DailyVista that Zaldiva’s social media efforts will primarily assist the company with building a subscriber base.
“The subscriber base are people that look at what’s coming out in the next three months in the preview magazine, and buy an average of 10 to 20 subscriptions, so when next Batman series comes out, we automatically get it for them,” he said. “We’re looking to get that subscriber base built up because it’s recurring revenue.”
Olweean said that Zaldiva is ready to begin conducting acquisitions of comic book industry businesses because this segment of collectibles is fragmented, with a lot of mom-and-pop shops and no major source for all of consumers’ comic book needs.
“A lot of people that we’ve been bringing on board told us we should try to use more social media,” he said. “From a collectible genre, consumers are looking for something specific, and they don’t care where they get it from. There are a lot of people that don’t know where we are, and now they can search for something they want on social networking sites and we’ll pop up.”
Part of Zaldiva’s new social media initiatives will be able to further brand the company as a go-to, one-stop-shop for all collectibles, and the other part will further educate its consumers about the company’s services as a used comic purchaser and re-seller.
“There are a lot of companies out there like Zaldiva – a collectible or sports memorabilia store – and in this economy there are lots of people walking into the store that want
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